Helping to quench a growing thirst for American craft beer overseas, some of the United States’ largest craft breweries are setting up shop in Europe, challenging the very beers that inspired them on their home turfs.

 

It’s the latest phenomenon in the flourishing craft beer industry, which got its start emulating the European brews that defined many of the beer styles we drink today. The move also marks a continuing departure from the status quo of mass market lagers or stouts, demonstrating a willingness of American breweries to explore — and innovate — old world beer styles from Belgium, Germany and the United Kingdom.

 

The U.S. craft beer scene is so fresh and dynamic, Europeans are becoming as excited about it as Americans, says Mike Hinkley, co-founder of San Diego-based Green Flash Brewing Co. “Even though they’re used to all these amazing European beers, now there’s just more variety.”

 

U.S. craft beer exports grew six-fold during the past five years, jumping from about 46,000 barrels in 2009 to more than 282,500 barrels in 2013, worth an estimated $73 million, according to the Brewers Association, the Colorado-based trade group for the majority of the 3,000 brewing companies in the United States. Of course, it’s still a fraction of overall production; U.S. craft brewers produced a total of 15.6 million barrels last year.

 

Just last week, Green Flash became the first U.S. craft brewery to begin making and selling fresh beer in the European market under a deal with Brasserie St-Feuillien, a Belgian brewery founded in 1873. Under the watchful eye of Green Flash brewmaster Chuck Silva, the brewery is making and selling fresh West Coast IPA for distribution in the U.K., Belgium, France, the Netherlands and Italy.

 

Meanwhile, 500 miles away in Berlin, Stone Brewing Co. is taking a different approach to meeting overseas demand — spending about $25 million to renovate a historic gas works building into a brewery, packaging and distribution center, restaurant and garden set to open late next year or early 2016. Escondido, California-based Stone — one of the top 10 biggest craft breweries in the U.S. — will make beer for its bistro and distribution throughout Germany and Europe.

 

“The idea that we’re going to go across the pond as it were to brew our style of beers fresh in Europe is an exciting prospect for us,” said Stone CEO and co-founder Greg Koch, who announced the overseas expansion plans over the weekend. “When we started out at Stone 18 years ago, we were inspired by a lot of the European brewers … and now to see an inspiration bounce back around the world, that’s amazing.”

 

Brooklyn Brewery’s brewmaster Garrett Oliver agreed, saying what used to be a one-way street in the beer world is coming full-circle: “The creative spirit and ideas that have been developing in the U.S. are flowing back in that direction. Now it’s a two-way street and we all have something to offer.”

 

In the spring, New York’s Brooklyn Brewery and Carlsberg Sweden opened a craft brewery and restaurant making new beers that are being distributed throughout Scandinavia. The staff of Nya Carnegie in Stockholm was hired by Brooklyn Brewery and trained by its brewmaster. Brooklyn Brewery is still exporting its own beers to more than 20 countries in addition to its joint venture and also is looking at similar projects in other European capitals, South America and Asia. Around 30 percent of its business is exports.

 

But the thirst for American craft beer hasn’t always been there.

 

When the Brewers Association first gave presentations overseas about the American craft beer scene about 10 years ago, people would laugh aloud. They’d even quote a Monty Python skit comparing American beer to water.

 

“They’re not laughing anymore,” said Bob Pease, chief operating officer for the U.S. beer trade group. “The word is out now that the highest quality beer, the most diverse beer, is coming from American craft brewers.”

Source: http://money.msn.com/business-news/article.aspx?feed=AP&date=20140721&id=17791735

A few numbers illustrate the heady rise of beer in the United States. In 1983, there were only 80 breweries operating across the nation, the smallest count for at least 150 years. At the end of last year, that total had surged to 2,722 breweries.

 

And this June, the number of operating U.S. breweries reached an astounding 3,040, with nearly 2,000 more in the planning phase. Let all of America’s beer drinkers now take a moment to lean forward and issue a joyful BRRAAAPPP over their favorite tipple’s meteoric success.

 

These figures come from Bart Watson at the industry group Brewers Association, who alleges that today the “majority of Americans live within 10 miles of a local brewery.” Watson also says this is probably the first time (“probably” because the records are a little murky) that the brewery population has surpassed 3,000 since 1873, when the IRS logged 4,131. That’s not to say that the 1870s, rather than now, should be considered the boom-time for beer in the U.S. Part of the reason there were so many breweries back then was because they hadn’t streamlined the ways to make the process efficient, including refining refrigeration and automation.

Watson, who wins today’s award for best job title with “chief economist for the Brewers Association,” claims that despite some worries there is not a “beer bubble” about to burst in America. However, he does think that breweries should prepare for more intense competition and pay particular heed to the quality of their products. That last point is being echoed on the forums of Beer Advocate, where one person rails that new breweries need to “really step up their game and try to make really awesome (not just good) beer.” Watson elaborates:

 

What it does not mean is that we’ve reached a saturation point. Most of the new entrants continue to be small and local, operating in neighborhoods or towns. What it means to be a brewery is shifting, back toward an era when breweries were largely local, and operated as a neighborhood bar or restaurant. How many neighborhoods in the country could still stand to gain from a high-quality brewpub or micro taproom? While a return to the per capita ratio of 1873 seems unlikely (that would mean more than 30,000 breweries), the resurgence of American brewing is far from over.

 

In support of this argument is the fact that the largest slice of America’s beer pie (recipe to come) is local, smaller-scaled operations. Out of the 2,722 U.S. breweries in operation at the end of 2013, a full 1,376 were microbreweries and 1,202 were brewpubs.

 

What will the country’s sudscape look like a few years from now? Watson says to expect big beer-production growth rates in North Dakota, Alabama, and West Virginia. That’s because these states, along with a few others, are “growing off small bases, and so even if they aren’t adding the most new barrels in absolute terms, their percentage growth rates are still quite impressive.”

Source: http://www.citylab.com/