• [Infographic] Tap Into the Business of Craft Beer

    During the past 13 years, the number of food and beverage jobs jumped 25 percent, compared to total U.S employment which increased by four percent, according to the U.S. Bureau of Labor Statistics, making it essential for potential job candidates to be trained and qualified for these competitive positions. One beverage trend that has both students and faculty excited to learn more is craft beer. John Laloganes and Phil Mott, both Assistant Professors in the School of Hospitality, provided valuable insight and advice regarding the creation of this infographic, designed to showcase both the knowledge of Kendall College faculty and alumni, as well as the potential impact and certain growth of the craft beer category.

     

    Tap into the business of craft beer

    Explore more infographics like this one on the web’s largest information design community – Visually.

     

  • Beerporn: Editor’s Choice

    Tuesday is Editor’s Choice award day on http://hashtagbeerporn.com.  We are giving out an Editor’s Choice Award each week to the picture we think best represents beerporn during that week.  As an ongoing feature on Indy Beers each week I’ll be posting the Editor’s Choice winner from #Beerporn.  Remember, anyone can join and post pictures of beer to http://hashtagbeerporn.com.

    This week’s winner is . Great color and I love that you can see what else is on tap!!

    http://hashtagbeerporn.com/2013/07/20/green-flash-west-coast-ipa/

    20130720-160747

  • Build a Craft Brewery, Urban Revival Will Come

     

    Heavy Seas Brewery

    Heavy Seas Brewery

    Craft beer is good for you and your local community.

    To see how a small business can transform a neighborhood, just follow the barrels.

     

    About 30 years ago, beer lovers wanting to create their own drinks started taking over abandoned old buildings in rundown city districts, refitted them with tanks, kettles and casks, and started churning out beer. The byproduct was a boom in craft beer drinkers: Barrels shipped have more than doubled in the past decade, according to trade publication Beer Marketer’s Insights. Craft beer now makes up nearly 7% of the slow-growing U.S. beer market.

     

    But beer drinkers weren’t the only beneficiaries. The arrival of a craft brewery was also often one of the first signs that a neighborhood was changing. From New England to the West Coast, new businesses bubbled up around breweries, drawing young people and creating a vibrant community where families could plant roots and small businesses could thrive.

     

    It happened in Cleveland. Once an industrial powerhouse, the Rust Belt city has been losing residents since the 1950s. Manufacturing jobs disappeared. The city nearly went bankrupt in 1978.

     

    Marred by abandoned buildings and boarded-up stores after several hard decades, the downtown Ohio City neighborhood, just west of the Cuyahoga River, which divides Cleveland, was “perceived as dangerous and blighted” into the 1980s, says Eric Wobser. He works for Ohio City Inc., a nonprofit that promotes residential and commercial development while trying to preserve the neighborhood’s older buildings.

     

    Enter Great Lakes Brewing, which opened in 1988. Over the years, it’s built a brewery and a brewpub from structures that once housed a feed store, a saloon and a livery stable.

     

    “We resurrected all of them,” says Pat Conway, who founded Great Lakes with his brother, Daniel. “We’ve beautified the neighborhood, provided a stunning restoration.”

     

    Other breweries and businesses — a pasta maker, a bike shop, a tortilla factory, as well as restaurants and bars — followed. Newcomers are flocking to the neighborhood, even though Cleveland’s overall population is still declining. The city repaved the quiet street next to the brewery, Market Ave., with cobblestones, and poured millions into renovating the West Side Market, whose origins date back to the 19th century. Today, more than 100 vendors sell produce, meat, cheese and other foods there.

     

    What’s going on in Cleveland is happening across the country. Trendy small businesses like breweries and younger residents have been returning to downtown neighborhoods in many cities across the U.S. The biggest cities are growing faster than the suburbs around them, according to Census data.

     

    Another benefit of the brewery boom: Manufacturers like brewers typically pay workers more than service businesses like restaurants or shops do. That’s good for local economies.

     

    But for some, the bubbles are bursting. In Brooklyn, N.Y., breweries are feeling the heat from rising real estate costs.

     

    When Brooklyn Brewery opened in the Williamsburg section of the borough in 1996, its neighbors were mostly deserted warehouses and factories. Today, Brooklyn Brewery is surrounded by modern apartment buildings, trendy bars, shops and restaurants. There’s still some graffiti, but that hasn’t deterred the influx of new residents willing to spend a lot of money to live there. In the past decade, home values in the Brewery’s neighborhood have more than doubled — up 145%, according to real estate appraiser Miller Samuel.

     

    Rising prices might force Brooklyn Brewery to exit the trendy scene it jump-started. It has two buildings in Williamsburg, the brewery and a building across the street where it stores and ages its beer. Leases are up in 2025, and Brooklyn Brewery’s co-founder and president, Steve Hindy, is already worried that the company will get kicked out of its warehouse. Once an iron foundry, the building, built in 1896, has been bought by developers who Hindy says won’t renew the lease. He suspects that they want to convert the space into apartments.

     

    The landlord, Solomon Jacobs, says he doesn’t yet know what’s going to happen with the lease.

     

    But Hindy is already scouting other, cheaper neighborhoods in Brooklyn.

     

    “We sowed the seeds of our own demise here,” Hindy says.

     

    Gentrification is pressuring at least one other nearby brewer. Kelly Taylor, who owns Kelso, is looking for new space in Brooklyn or the Bronx because he thinks his landlord won’t renew the lease in 2017. In Kelso’s neighborhood, the Clinton Hill section of Brooklyn, home prices have almost doubled over the past 10 years, according to Miller Samuel data.

     

    “He’ll tear down and build something more lucrative,” Taylor says speculatively of his landlord.

     

    However, the building’s manager, Fred Sanders, says the lease was just renewed last year for five more years, and he hasn’t had any conversations with Kelso about the future.

     

    Even if the brewery owners don’t have confirmation that they’ll be forced to move, history shows they have reason to be concerned. Winifred Curran, a geography professor at DePaul University in Chicago, studies how gentrification changes cities. She wrote her graduate-school dissertation on how gentrification in Brooklyn’s Williamsburg neighborhood affected small manufacturers. Small businesses struggled to stay put while developers converted factories and warehouses into lucrative lofts and swarms of wealthy new residents drove up prices, she says. She warns that the appeal of revitalized neighborhoods can decimate small businesses, both old and new.

     

    “You can try to use the establishment of manufacturing businesses to be the wedge that allows gentrification to happen, but then you need to protect those businesses,” Curran says. Otherwise “the market creates this demand for industrial space and then kills the goose that laid the golden egg.”

     

    Outside of New York, costs are lower, and many brewery owners in other cities say they haven’t felt similar pressures from developers. But New York flashes a warning sign for what can happen when neighborhoods become popular.

     

    One brewery, in Boston, is relatively protected. Harpoon Brewery opened on the South Boston waterfront in 1986, when it was surrounded by auto body shops and little else. Now the brewery draws more than 85,000 people a year from tours and tastings. These days, the city is focused on redeveloping the area. New apartment and office buildings, restaurants and a convention center sit nearby. Harpoon recently negotiated a 50-year lease with the city. The rent will rise over time, but generally, long leases provide protection from spikes that can happen when an area becomes so popular that property values skyrocket.

     

    On the country’s other coast, the tech boom has made one brewpub’s growth plans more complicated. The 21st Amendment brewery, in San Francisco, is two blocks from the Giants’ baseball stadium, which opened in 2000 and, along with the bustling technology sector, transformed the city’s SoMa neighborhood from abandoned warehouses to hot spot. Now the company wants to build an 80,000-square-foot brewery — but that’s not possible in SoMa.

     

    “The manufacturing element of the business has been priced out,” says 21st Amendment’s founder, Nico Freccia. The company has opened offices in the East Bay, and he’s scouting space there for the brewery, hoping to “help anchor the revitalization” of an Oakland neighborhood.

     

    Similar dreams are fueling a new beer company in New York. Bronx Brewery is setting up shop in the Mott Haven section, next to a lumberyard, a manufacturer and the plant that prints the New York Post.

     

    “We really want to be in the Bronx, be a part of a south Bronx community that’s growing like crazy,” says Chris Gallant, co-founder of the brewery, which will have a space for visitors. “We hope to get as many people there as possible — it’ll definitely serve as marketing,” he says.

     

    About 29% of Bronx residents live in poverty, compared with 15% for all of New York state, according to Census data.

     

    “I think that entire area is going to increase in value,” Gallant says. “That’s great for the south Bronx. But it could put us in a tough spot 10 years from now.”

     

    Source: http://www.usatoday.com/

  • Beerporn: Editor’s Choice

    Tuesday is Editor’s Choice award day on http://hashtagbeerporn.com.  We are giving out an Editor’s Choice Award each week to the picture we think best represents beerporn during that week.  As an ongoing feature on Indy Beers each week I’ll be posting the Editor’s Choice winner from #Beerporn.  Remember, anyone can join and post pictures of beer to http://hashtagbeerporn.com.

    This week’s winner is .  A nice late evening beer to finish off the weekend.

    http://hashtagbeerporn.com/2013/07/14/stone-double-dry-hopped-ipa-stone-tasting-room-oceanside/

    20130714-191102

  • On its 80th Birthday, Beer Can Back in Style

    can vs. bottleLooks like the beer can is once again being elevated to a higher status.

    Nearly 80 years ago Richmond revolutionized the beer world. For it was in this Southern city in 1935 that canned beer — complete with how-to instructions — was first sold.

     

    Krueger’s Cream Ale and its punch-top can became an instant hit, propelling the humble beer can to iconic status. That is, until Americans returned to bottles and the beloved craft brews they contained, a cultural turn that left canned beer looking decidedly low-brow.

     

    But more recently craft brewers rediscovered cans, realizing they weren’t just retro-cool, but with a few tweaks might even be able to kick bottles in the can.

     

    Welcome to the beer can revolution, 2013-style. Technology once again is transforming how Americans drink their beer.

     

    Today, Budweiser sells a bow tie-shaped can that mirrors its iconic logo, Miller Lite sports a punch-top can, drinkers know their Coors Light is cold when the mountains on the can turn blue, Sam Adams Boston Lager comes in cans designed to improve the taste, and now Sly Fox Brewing Co. sells beer in “topless” cans designed to turn into cups when opened.

     

    “It’s not your father’s beer can anymore,” says Jim Koch, founder and owner of the Boston Beer Co., the maker of Sam Adams.

     

    Both craft brewers and craft beer drinkers are coming around to the idea of cans. More affordable supplies and canning equipment also are helping the boom. In 2002, just one craft brewery was using cans. Now around 300 different breweries offer close to 1,000 beers in cans, according to CraftCans.com, a site that tracks the canned beer revolution.

     

    “Craft beer in cans is becoming more mainstream each and every day,” says Brian Thiel, regional sales manager with packaging firm Crown Holdings. “The stigma that has existed continues to get lifted.”

     

    Koch, a self-proclaimed purist, at first “stubbornly resisted” putting Sam Adams in cans. But after spending more than two years and $1 million developing a couple dozen prototypes, the “Sam Can” was born. Koch says that with a bigger lid and a more defined lip, the redesigned can forces your mouth open more and puts your nose closer to the opening, creating a better flavor experience.

     

    Admittedly, it’s “not going to make the angels sing when you drink it,” says Koch, who is allowing other craft breweries to use the redesigned can. “But my experience with Sam Adams since I started it in my kitchen is that slight but noticeable improvements constantly and repeated over 30 years makes a great beer.”

     

    Meanwhile, Sly Fox Brewing Co. decided to go all the way and blew the lid off with its cans — literally.

     

    In April, the Pennsylvania brewery began selling its Helles Golden Lager in cans with a peel-off top (think soup can). While litter laws prevent it from being sold in all states it distributes in, the can is getting noticed. The brewery also sells its flagship Pikeland Pils in the same cans exclusively at Citizens Bank Park, the home of the Philadelphia Phillies.

     

    “There have been a lot of different mini-innovations … but never that important to craft beer,” said Sly Fox brewmaster Brian O’Reilly. “(The new can) is different and interesting to people, but there’s a real benefit because you can smell the beer … it really allows you to appreciate the full character of the beer.”

     

    Sly Fox still cans several of its beers in traditional aluminum cans and defends the polished package as a perfect fit for craft beer.

     

    Its website even has a page that encourages beer drinkers to “respect the cans because the cans respect the beer.” The page lists the benefits of cans — portable, space-saving, faster-cooling, more light-resistant and super-recyclable — and debunks myths that the cans impart a metallic taste to beer, are unsophisticated and don’t store as well as bottles.

     

    The can now used by Sly Fox was first debuted by Crown Holdings at the FIFA World Cup soccer tournament in South Africa in 2010 as part of a partnership with SABMiller.

     

    While many of the innovations tout a better drinking experience, there is a marketing element to it, too.

     

    “What’s next may be cool, it may be setting themselves apart. But there is a point where it becomes gimmicky and it loses its functionality and its form and its integrity,” Thiel said.

     

    Sam Adams’ Koch agrees: “If it doesn’t make the beer taste better, then don’t do it just to get noticed,” he said. “The customer will reward you with more of their business if you give them a better tasting product than their alternatives.”

     

    Source: http://www.usatoday.com/

  • Beerporn: Editor’s Choice

    Tuesday is Editor’s Choice award day on http://hashtagbeerporn.com.  We are giving out an Editor’s Choice Award each week to the picture we think best represents beerporn during that week.  As an ongoing feature on Indy Beers each week I’ll be posting the Editor’s Choice winner from #Beerporn.  Remember, anyone can join and post pictures of beer to http://hashtagbeerporn.com.

    This week’s winner is .  With the celebration of Independence Day in the US, this was a great tribute.

    http://hashtagbeerporn.com/2013/07/03/happy-fourth-of-july/

    SavedPicture-201373202222

  • [Infographic] Bottoms Up: Eight Great Drinking Games

    With the July 4th weekend coming, I thought it would be fun to give you some drinking games to get you through the weekend.  Have fun, and remember to drink responsibly.
  • Beerporn: Editor’s Choice

    Tuesday is Editor’s Choice award day on http://hashtagbeerporn.com.  We are giving out an Editor’s Choice Award each week to the picture we think best represents beerporn during that week.  As an ongoing feature on Indy Beers each week I’ll be posting the Editor’s Choice winner from #Beerporn.  Remember, anyone can join and post pictures of beer to http://hashtagbeerporn.com.

    This week’s winner is Aser.  Head so thick you could float a bottle cap on it.

    http://hashtagbeerporn.com/2013/06/24/lunch-sam-adams-imperial-white/

    20130624-123613

  • The Beck’s Edison Bottle

    The first playable beer.  Practical, not even a little but.  Curiously fun, you bet.

    19th Century technology meets 21st Century music over a bottle of beer in the latest extension to the Beck’s Record Label project.

    This time, the art label has evolved, and been replaced by the grooves of Auckland band Ghost Wave. Their new single was inscribed into the surface of a Beck’s beer bottle which could then be played on a specially-built device based on Thomas Edison’s original cylindrical phonograph.

    Making the world’s first playable beer bottle was a formidable technical challenge. The clever people at Auckland firm Gyro Constructivists first had to design and build a record-cutting lathe, driven by a hard drive recording head. Then they reinvented Edison’s original cylinder player, using modern materials and electronics and built to very fine tolerances.

    The Edison Bottle made its public debut at SemiPermanent in Auckland in May to a standing ovation from the assembled media and design community.

  • Beerporn: Editor’s Choice

    Tuesday is Editor’s Choice award day on http://hashtagbeerporn.com.  We are giving out an Editor’s Choice Award each week to the picture we think best represents beerporn during that week.  As an ongoing feature on Indy Beers each week I’ll be posting the Editor’s Choice winner from #Beerporn.  Remember, anyone can join and post pictures of beer to http://hashtagbeerporn.com.

    This week’s winner is .  Just looking at that picture makes me want to drink his beer.

    http://hashtagbeerporn.com/2013/06/23/lagunitas-ipa/

    20130623-160831