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  • Budweiser Vs. 21st Amendment Brewery

    July 14, 2015 Author: Scott
    Comments Off

    No Anheuser-Busch

    It’s good to be king, but it sucks when the people revolt.

    Budweiser, self-proclaimed King of Beers, got a nice little taste of la révolution du bière over the weekend. That’s because mid-Friday afternoon, the marketing gurus at Anheuser-Busch InBev, the global beer corporation that owns Budweiser (or perhaps the company’s summer interns), green-lighted this doozy of a tweet:

    Nobody cheers for the guy who brings a watermelon wheat beer. #ThisBudsForYou pic.twitter.com/4OZ7vEgcwj

    — Budweiser (@budweiserusa) July 10, 2015

    Beer drinkers across the country immediately interpreted it as a subtweeted cheap shot at “Hell or High Watermelon,” the fruity summer offering from San Francisco’s 21st Amendment Brewery. And they were not pleased.

    It’s not readily apparent how Budweiser was hoping people would respond, but the situation soon took on the feel of a car crash/train wreck/interplanetary spacecraft collision/similarly sickening but morbidly entertaining catastrophe. Craft beer lovers took to Twitter in force, some merely declaring their love for 21st Amendment, others calling out the Belgian beer giant for attacking smaller breweries in desperation to sell their “mass-produced Horse Piss,” per one irate response.

    The latest episode in Budweiser’s new effort to embrace its macro identity, the whole thing recalled their Super Bowl ad from earlier this year, in which the company called out brewers of pumpkin peach ale. Much to the Internet’s delight, it came out a few days later that AB InBev had recently purchased Elysian Brewing, who make a pumpkin peach ale. You’d think AB InBev would have taken a cue from all the bad press that followed (or their steadily declining U.S. sales volumes), but instead, they doubled down.

    And the pro-watermelon camp gleefully pointed out the hypocrisy of Friday’s fighting words, given AB InBev’s other holdings:

    @Budweiser @21stAmendment Bold words from the company that makes Bud Light Chelado and Shock Top Raspberry Wheat.

    — Burritofest (@Burritofest) July 10, 2015

    https://twitter.com/tylermcleod/status/619627821099397120

     

    The ongoing flurry of support made for some great advertising for 21st Amendment; so great, in fact, that it led some people to speculate that it could be a sign of a secret buy-out. Given that 21st makes a beer called “Brew Free or Die,” the idea of selling out seems less-than-likely.

    And in fact, Shaun O’Sullivan, co-founder and brewmaster at 21st, confirmed to SF Weekly in an email that they have no intentions of selling to AB InBev.

    As for the events of Friday afternoon, he wrote that, “It was a crazy thing that happened and great to see it galvanize the craft beer community.”

    Unfortunately for Bud, the bad news didn’t stop there. A burger cook-off/Budweiser branding extravaganza they organized in St. Louis, where Anheuser-Busch originated, apparently left many attendees both pissed and hungry when there weren’t enough burgers for everyone who’d purchased tickets. Which, it seems, was sort of the point. Unsurprisingly, this too set off a stream of angry Internet rants for them to deal with, all of which must have the company’s social media team working overtime.

    Source: http://www.sfweekly.com/

  • And the winner is…

    July 10, 2015 Author: Scott
    Comments Off

    JD. There were a few entries to choose form this time, and I have to agree with those that voiced their opinion, for the Ladies and Mamas was the most well rounded beerporn.  JD will get a #Beerporn Mug and a $30 gift card to a bar of his choice.  I’m sure we’ll be seeing the mug in posts of his soon.

    1-C__Data_Users_DefApps_AppData_INTERNETEXPLORER_Temp_Saved Images_SavedPicture-201545122153

    And one more time, the winning beerporn…

    http://hashtagbeerporn.com/2015/05/09/this-one-goes-out-to-the-ladies-and-mamas-cheers-jdlikesbeer/

    DSC01612-590x392

  • Beerporn: Editor’s Choice

    July 7, 2015 Author: Scott
    Comments Off

    Tuesday is Editor’s Choice award day on http://hashtagbeerporn.com.  We are giving out an Editor’s Choice Award each week to the picture we think best represents beerporn during that week.  As an ongoing feature on Indy Beers each week I’ll be posting the Editor’s Choice winner from #Beerporn.  Remember, anyone can join and post pictures of beer to http://hashtagbeerporn.com.

    This week’s winner is mtngoat. It’s the white balance of this photo that I love.  Great color.  I feel that is something I’d like to see more of, good white balance in beerporn photos.

    http://hashtagbeerporn.com/2015/07/01/dynamo-copper-lager/

    IMG_5651

  • Beerporn: Editor’s Choice

    June 30, 2015 Author: Scott
    Comments Off

    Tuesday is Editor’s Choice award day on http://hashtagbeerporn.com.  We are giving out an Editor’s Choice Award each week to the picture we think best represents beerporn during that week.  As an ongoing feature on Indy Beers each week I’ll be posting the Editor’s Choice winner from #Beerporn.  Remember, anyone can join and post pictures of beer to http://hashtagbeerporn.com.

    This week’s winner is aser. It has been a while since I’ve seen a sampler on here, and this one looks really good.

    http://hashtagbeerporn.com/2015/06/26/sampler-at-north-mountain-brewing-phoenix-az/

    IMG_5255

     

  • Beerporn Contest Finalists

    June 26, 2015 Author: Scott
    1 Comment

    blue-ribbon

    Spring has come to a close and that means it is time to decide on a Beerporn winner of the real world prize consisting of a beer mug and a gift card. Here are the 6 finalists (In order of posting) from which a winner will be decided in the coming weeks.

    Make sure to leave your comments below on which one you think should win.

    When in Rome

    IMG_1888

    West-ified

    wpid-img_20150409_192913_510

    For the Ladies and Mamas

    DSC01612-590x392

    Beers Downtown

    IMG_6667

    First Guinness in Ireland

    IMG_4424

  • Beerporn: Editor’s Choice

    June 23, 2015 Author: Scott
    Comments Off

    Tuesday is Editor’s Choice award day on http://hashtagbeerporn.com.  We are giving out an Editor’s Choice Award each week to the picture we think best represents beerporn during that week.  As an ongoing feature on Indy Beers each week I’ll be posting the Editor’s Choice winner from #Beerporn.  Remember, anyone can join and post pictures of beer to http://hashtagbeerporn.com.

    This week’s winner is mtngoat. It was a tough one this week, but there is just something about this picture I love.  It could be the architecture, the unmistakable look of Paris, or the cool bottle, but it’s a winner for sure.  Oh, and I love rum.

    http://hashtagbeerporn.com/2015/06/18/a-cubanisto-on-la-seine/

    IMG_5366

  • Beerporn: Editor’s Choice

    June 16, 2015 Author: Scott
    Comments Off

    Tuesday is Editor’s Choice award day on http://hashtagbeerporn.com.  We are giving out an Editor’s Choice Award each week to the picture we think best represents beerporn during that week.  As an ongoing feature on Indy Beers each week I’ll be posting the Editor’s Choice winner from #Beerporn.  Remember, anyone can join and post pictures of beer to http://hashtagbeerporn.com.

    This week’s winner is Tom. Excellent patriotism in this Flag Day post.

    http://hashtagbeerporn.com/2015/06/14/flag-day-with-my-daley-pale-ale/

    IMG_1994

  • Beerporn: Editor’s Choice

    June 9, 2015 Author: Scott
    Comments Off

    Tuesday is Editor’s Choice award day on http://hashtagbeerporn.com.  We are giving out an Editor’s Choice Award each week to the picture we think best represents beerporn during that week.  As an ongoing feature on Indy Beers each week I’ll be posting the Editor’s Choice winner from #Beerporn.  Remember, anyone can join and post pictures of beer to http://hashtagbeerporn.com.

    This week’s winner is mtngoat. Logoed glass, check.  Drinking Guinness in Ireland, check.  I think I’m going to have to have a Guinness today.

    http://hashtagbeerporn.com/2015/06/06/my-first-guinness-in-ireland/

    IMG_4424

  • Beerporn: Editor’s Choice

    June 2, 2015 Author: Scott
    Comments Off

    Tuesday is Editor’s Choice award day on http://hashtagbeerporn.com.  We are giving out an Editor’s Choice Award each week to the picture we think best represents beerporn during that week.  As an ongoing feature on Indy Beers each week I’ll be posting the Editor’s Choice winner from #Beerporn.  Remember, anyone can join and post pictures of beer to http://hashtagbeerporn.com.

    This week’s winner is Husar.   A long time poster on the site who has been absent for a while has returned with a great post.

    http://hashtagbeerporn.com/2015/05/29/beers-downtown/

    IMG_6667

     

  • Beerporn: Editor’s Choice

    May 26, 2015 Author: Scott
    Comments Off

    Tuesday is Editor’s Choice award day on http://hashtagbeerporn.com.  We are giving out an Editor’s Choice Award each week to the picture we think best represents beerporn during that week.  As an ongoing feature on Indy Beers each week I’ll be posting the Editor’s Choice winner from #Beerporn.  Remember, anyone can join and post pictures of beer to http://hashtagbeerporn.com.

    This week’s winner is Tom.   A great picture for Memorial Day.

    http://hashtagbeerporn.com/2015/05/25/a-golden-ale-from-union-brewingremembrance-memorial-day-unofficial-start-of-summer-break-into-song/

    IMG_1974

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