Every year Merriam-Webster’s Collegiate Dictionary adds new words and removes old ones. It seems that this year “craft beer” has the dubious distinction of being added to the dictionary. Craft beer is finally getting the recognition it deserves. The entry can be found here:
Definition of CRAFT BEER
a specialty beer produced in limited quantities : microbrew
First Known Use of CRAFT BEER
Curious what other words made the list? Well a few are:
The folks over at intuit.com put together a great graphic showing how small, independent breweries are growing.
Though large breweries dwarf independent craft breweries in volume of production, the growth of small breweries has eclipsed overall beer industry growth in the last few decades. By tapping into local tastes and offering unique brews, craft brewers are now experiencing the heaviest level of growth they’ve seen since 1900. In this infographic, we look at where the movement stands today and what really defines a craft brewery. Click on the infographic below for an enlarged view.
So it seems Walmart is going to give more beer space to craft beers. This can only be good for craft beer lovers giving you more choices in more places.
In another sign that the fast-growing segment is going mainstream, the nation’s largest company and biggest beer seller is planning to add shelf space to accommodate more craft brews, former Walmart CEO Lee Scott told distributors this week at their annual convention in Las Vegas. Mr. Scott, who retired as CEO in 2009 but still serves on the board, said he recently talked to a top Walmart official who is “clearly is in line with the fact we’ve got to make more space, we have to have more representation on assortment.”
I’m very happy to see this news. While I don’t often find myself in a Walmart, I know millions of Americans do. Giving these individuals more choice in the products they see may help bring new craft beer lovers to the table. Mr. Scott goes on to say:
Walmart, Mr. Scott added, “built the company on two things: One was price, but the other was assortment, and you can’t take an area like beer where people are moving to craft and ‘under-assort’ yourself because the person who is buying craft beer and wants that assortment will drive to Kroger and pay the 15% more.”
I’m glad to see that even a super store like Walmart can find value in showcasing the small business products!!