With the raising European economic crisis German brewers are looking for methods to increase revenue streams. But German beer has long held it’s traditions or brewing:
“One of the advantages of Bavarian beer is that it’s so old. It’s clean and natural,”
However, Germans are now drinking less beer:
Germans drank 122 liters of beer per person in 2002; in 2010 it was down to 107. Overall beer production sank from 10.8 billion liters in 2002 to 9.6 billion last year, according to the German Brewers’ Federation.
But maybe the Germans are just tired of the same old thing:
In America, “there is more beer diversity on the shelf than you will find in Munich or Prague or various other classic brewing centers,” said Julie Johnson, contributing editor at All About Beer magazine. “I don’t know if the German brewer is open to the kind of thing that we’re open to.”
I hope Germany can find a way to hold onto its long help traditions while broadening the selection of beer.
Source: The Washington Post