It’s not really news that big beer is slowly losing it’s grip on the American consumer, but it’s still interesting to watch things things at the top change. It turns out that AB just lost the #2 spot to rival Coors and their Coors Light beer.
This is the first time in nearly two decades that Anheuser-Busch hasn’t controlled the top two beers in the country. The King of Beers is on its way to becoming court jester.
I wouldn’t read too much into this, but my take it on it is Budweiser customers are finding other beers to drink, whereas Coors customers are still following the pied piper.
“Anytime you can dethrone the king, it’s special,” a MillerCoors spokesman told Advertising Age. An Anheuser-Busch spokesman was less celebratory, saying the company was on track with a strategy to stabilize Budweiser.
The No. 1 brand is Bud Light.