• Olympian Fails to Break World Record in Beer Mile

    Having run a beer race myself (Hazleton, PA Chhips Race), I know they can be a ton of fun; however, like anything in sports, if there is a record to break, someone is going to try and break it.  Nick Symmonds set out to break the world record for the “beer mile”.  What is the “beer mile”?  It’s a one mile run in which the running has to drink a beer every quarter mile.

    While Michael Phelps relaxes on an island vacation and Gabby Douglas makes the media rounds and Ryan Lochte awkwardly stumbles his way through another interview, Nick Symmonds is still working hard after the Olympics.


    Following his fifth-place finish in the London 800 meters, the American runner began heavy training to break a world record in the prestigious “beer mile,” a mile-long race in which a runner has to chug a beer at quarter-mile intervals. Symmonds tried to break the mark on Tuesday and TMZ cameras were there for some reason.


    He finished in 5:19, a few seconds short of the world-record mark of 5:09 set by Canadian marathoner and should-be living legend Jim Finlayson.


    That’s a regular Coors he was drinking. I doubt I’d be able to walk to the fridge after having two Coors heavies. Actually, strike that: I don’t think I’ve ever seen a Coors heavy.


    Given the circumstances, a 5:19 is a remarkable time. And we say that with the full knowledge that Symmonds definitely didn’t finish that first one.


    Symmonds gained non-Olympic headlines earlier this year when he went out on a date with Paris Hilton. He brought her a gift bag that included a pink watch, a pink towel, pink bubble bath and a package of SnoBalls.

  • Olympic Beer is Made with Substances Banned for Athletes

    With the Summer Olympics in full swing, I thought it would be fun to post about a beer the Olympians can’t drink.  It’s made by a BrewDog and is called “Never Mind the Anabolics”.  What can’t the Olympians drink this beer?  It laced with substances banned by the Olympics.

    Scottish craft brewery, BrewDog has today unveiled a limited edition beer it hopes will undermine global sponsorship deals for this summer’s games, called Never Mind the Anabolics. Designed to ‘unmask the corporate beast’ of the world’s biggest sporting event and highlight the shallow nature of sponsorship, the new beer contains creatine, guarana, lycii berries, kola nut, Gingko, matcha tea, maca powder and steroids – all of which are banned for professional athletes.

    • Never Mind the Anabolics is available today from BrewDog.com
    • A percentage of the proceeds going towards a new surfboard for surfing dog called Abbie, an added snub to professional sports sponsorship
    • The new IPA contains a total of 8 ingredients that are banned for professional athletes due to performance enhancing effects
    • Brew Dog has utilised social media by publishing a video, hoping to achieve tens of thousands of views, and has embarked on a Twitter campaign using the hashtag # You can get more info here to know more about social media influence. Fake The Stage inviting its 23k followers to joke about tenuous sponsorship opportunities the games has yet to tap into
    • This isn’t the first time the brewery has taken to social media to bring down the establishment, having previously launched the #andthewinnerisnot campaign targeting global giant Diageo

    James Watt, cofounder of BrewDog commented:

    “It seems a beer laced with performance enhancing ingredients isn’t actually illegal, but it is definitely frowned upon. However, we don’t think Never Mind the Anabolics is as absurd and obnoxious as the tenuous sponsorship deals from fast food chains and global mega breweries that seem to define the people’s games. A burger, can of fizzy pop and an industrial lager are not the most ideal preparation for the steeple chase or the dressage (for human or horse). So we decided to give the athletes something that was going to make them happier and better. A way to relax before a big event and at the same time, increase your chances of winning.”

    This is a well done PR stunt for sure, but I’d love to taste the beer and see if it’s any good, after all, I don’t think I have to worry about getting tested by the International Olympic Committee.