Giving you the knowledge to buy better beer.
September 28th is National Drink Beer Day in the USA. It can also be called “National Drink A Beer Day”. For those of you outside the USA, you already missed August 5th as International Drink Beer Day. I’m not sure what you have planned this Friday, but it should include drinking down a mug of your favorite brew.
So do you plan on celebrating National Drink Beer Day? If so, what are your plans?
It seems the a good selection of quality beer can help drive profits.
According to the Alcoholic Beverage DemandTracker, 33 percent of alcohol drinkers who visit restaurants regularly report that they are more likely to order beer when offered a large selection of beer brands.
A good portion, about 26 percent, also said they are more likely to order more servings of beer with a better beer selection than they would have otherwise.
According to the study conducted by Consumer Edge Insight, experimentation is a key component behind bigger sales as consumers sample new products or re-visit brands they have not had in a while. Thirty-six percent of consumers say they are more likely to choose a brand they haven’t tried before and 19 percent said they are more likely to order a brand they have not drunk in a long time.
To those familiar with the beer industry, it will come as no surprise that keeping craft beer drinkers happy will boost the bottom line.
Those who say they drink craft beers regularly, defined as at least once per week, are more likely to say that a large selection of beer brands leads to higher beer consumption.
Among craft beer drinkers, 44 percent said a large selection of brands makes them more likely to order beer, and 34 percent said they are more likely to order more servings of beer.
This point may not be lost on companies such as Darden Restaurants [DRI 57.2766
2.5566 (+4.67%)
], which recently completed its acquisition of Yard House, a casual dining chain known for its extensive beer selection; or burger chains like Red Robin Gourmet Burgers [RRGB 33.74
Source: http://www.cnbc.com/id/49106707
Is your beer safe to drink after it has been close to an atmoic bomb explosion? It turns out in 1957 the US govenment asked just that question in their study “The Effect of Nuclear Explosions on Commercially Packaged Beverages”.
Written by three executives from Can Manufacturers Institute and the Glass Container Manufacturers Institute for the Federal Civil Defense Administration, the study says that after placing cans and bottles of soda and beer next to an actual atomic explosion, after measuring subsequent radioactivity and after actual taste tests, go ahead: Grab that can, pop it open and drink away.
“These beverages could be used as potable water sources for immediate emergency purposes as soon as the storage area is safe to enter after a nuclear explosion.”
… in 1956, the Atomic Energy Commission exploded two bombs, one “with an energy release equivalent to 20 kilotons of TNT,” the other 30 kilotons, at a test site in Nevada. Bottles and cans were carefully placed various distances from ground zero. The closest containers were placed “less than a quarter-mile away, a mere 1,056 feet,” the outliers a couple of miles off. Some were buried, some left in batches, others were placed side by side. Lots of bottles survived, too. Some were shattered by flying debris, fell off shelves, or got crushed by collapsing materials, but a surprising number stayed intact.
Will the beer be radioactive?
As for radiation, they checked, and found that bottles closest to ground zero were indeed radioactive, but only mildly so. Exposure, the authors say, “did not carry over to the contents.” The sodas and beer were “well within the permissible limits for emergency use,” which means… “It won’t hurt you in the short term.”
Will it taste good?
But what about taste? Post-bomb beer might not poison you, but will it keep its flavor?
The report says, “Immediate taste tests [gotta wonder who got that job] indicated that the beverages, both beer and soft drinks, were still of commercial quality, although there was evidence of a slight flavor change in some of the products exposed at 1,270 feet from Ground Zero.” The most blasted beers were “definitely off.”
The first tasters then passed samples to selected laboratories for further testing, and this time the contents were rated “acceptable.” So here’s your government’s considered advice: Should you find yourself near an atomic blast and run short of potable water, you can chug a Coke or a beer, but don’t expect it to taste great.
So there you have it. If you’ve near an atomic bomb explosion and you’re wondering if you can drink the nearby beer, go for it. With the world coming to an end, why not enjoying a great craft beer.
Budweiser is brewing new beers across the US in its newest endeavor called “Project Twelve”. Budweiser stated that it would be releasing the first three of these twelve beers next month. The beers are named for the zip codes in which they were brewed, you know, like a mass murder who gets a number when he goes to jail.
The first batch of beers are named for zip codes in Los Angeles, CA, St. Louis, MO, and Williamsburg, VA. The project started earlier this year when Budweiser asked for 12 recipes from its various brewmasters . The test recipes went through a testing process including letting the public give their own feedback at beer festivals. From those available three were chosen to be used in 12 bottle sampler packs. The samplers will be available starting October 29th.
So this to me seems like another attempt to get into the craft beer market. I can find no mention of the style of beer being used, but my guess is these recipes, if they do well, will eventually become part of the flagship line. Here’s hoping the American public sticks with locally owned and operated breweries instead of going with this mass produced beer.
Tuesday is Editor’s Choice award day on http://hashtagbeerporn.com. We are giving out an Editor’s Choice Award each week to the picture we think best represents beerporn during that week. As an ongoing feature on Indy Beers each week I’ll be posting the Editor’s Choice winner from #Beerporn. Remember, anyone can join and post pictures of beer to http://hashtagbeerporn.com.
This week’s winner is jchabicht. Samplers always do well, and I like the fact that he has a good shot with the beer, in the logo beer glass with the score sheet, six pack, other samples and popcorn in the background .
http://hashtagbeerporn.com/2012/09/13/otter-creek-brewery-copper-ale/
Looking to make use of the pumpkin this holiday season for something other than a jack-o-lantern? Why not use it as a keg for your favorite seasonal beer?
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Source: http://on.aol.com/video/how-to-make-a-halloween-pumpkin-keg-517471794
He’s dissected owl vomit, shoveled road kill from the streets and inspected his fair share of sewage plants. But now, Dirty Jobs host Mike Rowe gets to clean himself off and pull up barstool for Discovery’s new three-part seriesHow Booze Built America (premiering on Wednesday, Sept. 19 at 10/9c).
In each hour-long installment, Rowe travels the country for a history lesson on how alcohol helped shape our nation, from the Puritans landing the Mayflower early because they ran out of beer, to the boozing ways of former presidents George Washington (who distilled his own whiskey) and Thomas Jefferson (who brewed his own beer). Historical reenactments and interviews with experts will also help Rowe get in the spirit(s). We’ll drink to that!
Source: http://www.tvguide.com/
Red Robin must have read our Real Beer Float article. They are now offering a Sam Adams Octoberfest over vanilla ice cream with caramel drizzled on top. I guess we were a little ahead of the times when we did our beer float reviews about a year ago.
“Nothing says Oktoberfest better than a beer, so I incorporated the fun spirit of Red Robin into this innovative milkshake,” said Donna Ruch, master mixologist with Red Robin. “Now, our guests don’t have to choose between a beer or a shake to go with their burger. They can have the very best of both in our new Octoberfest Milkshake.”
So now is your time to try a real beer float. Head out to Red Robin and drink one down and let us know what you think.
Tuesday is Editor’s Choice award day on http://hashtagbeerporn.com. We are giving out an Editor’s Choice Award each week to the picture we think best represents beerporn during that week. As an ongoing feature on Indy Beers each week I’ll be posting the Editor’s Choice winner from #Beerporn. Remember, anyone can join and post pictures of beer to http://hashtagbeerporn.com.
This week’s winner is PeterW. We’ve had kegs as beerporn before, but I love the home brew!! Check out the post here:
http://hashtagbeerporn.com/2012/09/08/the-keg-is-in-the-cooler/
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