• Coors Challenges Budweiser for Super Bowl Viewers

    No Anheuser-Busch

    It seems Coors has found a loophole in Anheuser Busch’s $1 billion dollar exclusive rights as the NFL’s official beer sponsor.

    According to AdAge, MillerCoors bought up ad time in the Great Lakes and Southeast regions to tout its answer to Mike’s Hard Lemonade, Boston Beer Company‘s Twisted Tea brand and the growing hard cider market. While the MillerCoors spot doesn’t target its rivals at A-B, the mere fact that it’s airing is a big score in a year that saw Coors Light dethrone Budweiser’s “King Of Beers” as the nation’s No. 2 beer brand.

     

    Anheuser-Busch has long considered the Super Bowl strictly Budweiser territory and has poured $239 million into Super Bowl ads in the last decade, according to Kantar Media.

     

    While MillerCoors isn’t divulging what it is spending on regional Super Bowl ads, that nearly $67 million spent by Coca-Cola should give it an idea of just how hard it can be to dislodge a competitor from the big game.

     

    MillerCoors is pitching a niche product in spaces small enough to escape A-B’s notice. If its regional ads for Redd’s Apple Ale are successful, though, expect more opponents to exploit that weakness in Anheuser-Busch’s defense and direct fans’ attention to other, closer breweries.

    Source: http://money.msn.com/

  • Beerporn: Editor’s Choice

    Tuesday is Editor’s Choice award day on http://hashtagbeerporn.com.  We are giving out an Editor’s Choice Award each week to the picture we think best represents beerporn during that week.  As an ongoing feature on Indy Beers each week I’ll be posting the Editor’s Choice winner from #Beerporn.  Remember, anyone can join and post pictures of beer to http://hashtagbeerporn.com.

    This week’s winner is Husar. The only thing he seems to be missing is a glass with the beer poured in it.

    http://hashtagbeerporn.com/2012/12/29/st-benedicts-winter-ale/

  • Six Beer Super Bowl 2013 Ads Coming from Anheuser-Busch

    No Anheuser-Busch

    In its continued marketing dominance to squeeze out the small brewer, Anheuser-Busch has picked up 6 spots for this year’s Super Bowl for a total of 4 and a half minutes.

     

    The Super Bowl 2013 is in 3 weeks and advertisers are getting are busy promoting their expensive Super Bowl ads. Anheuser-Busch announced their Beer Super Bowl 2013 Ad line-up. Again Anheuser-Busch will be again one of the biggest or even the biggest advertiser during the Super Bowl 2013. The brewer bought 4 and a half minutes of Super Bowl advertising this year.

     

    Super Bowl brand icons Bud Light and Budweiser will share the spotlight in this year’s game with Anheuser-Busch’s two newest brands, Budweiser Black Crown and Beck’s Sapphire, both of which will be making their national television debut.

     

    Bud Light, the official beer sponsor of the NFL, will premiere two 60-second ads, “Journey” and “Lucky Chair.” The ads are the culmination of the brand’s successful “Superstitious” campaign, which portrays the traditions and rituals NFL fans employ to help their teams win. Both ads are set in New Orleans, tying the creative closely to the Super Bowl.  The creative agency for these spots is Translation. The iconic Budweiser Clydesdales will also appear in a new 60-second spot, “Brotherhood,” which chronicles the bond a Clydesdale foal shares with his trainer. Partially shot at Warm Springs Ranch, a 300-plus acre farm near Boonville, Mo., home to many of the Clydesdales, “Brotherhood” will take the Clydesdales advertising into new territory by providing a new level of access to their early years.

     

    With two thirty-second ads – “Coronation” and “Celebration” – Budweiser Black Crown is poised to make a big splash during this year’s game. In fact, Budweiser Black Crown has secured the coveted A1 position for “Coronation,” ensuring it will be the first commercial to air following kickoff. Two fifteen-second teasers for Budweiser Black Crown will air during the NFC and AFC Championship games on Jan. 20, one day before the brand hits shelves nationwide. Anomaly is the creative agency for Budweiser and Budweiser Black Crown’s ads.

     

    Beck’s Sapphire, which debuted on New Year’s Eve, will also make its Super Bowl advertising debut with a new thirty-second ad, “Serenade.”  The ad celebrates Beck’s Sapphire’s sleek, one-of-a-kind black bottle, and features a surprise admirer that is mesmerized by its beauty. The creative agency for Beck’s Sapphire’s ad is Mother.

     

    “The Super Bowl is an unbeatable platform for us to launch our new brands, Budweiser Black Crown and Beck’s Sapphire, and continue building on the long-standing success of Bud Light and Budweiser,” said Paul Chibe, vice president, U.S. marketing. “Not only does the game have the largest television audience of the year, but it’s an incredibly captive one because so many viewers tune in for the commercials.”

     

    The Super Bowl 2013 will take place on Sunday, February 3, 2013 in New Orleans. Super Bowl Ads for Geeks will again offer full coverage about the Super Bowl Ads ahead and during the Super Bowl XLVII. See all confirmed Super Bowl 2013 Advertisers and the latest Super Bowl 2013 Ads announcements.

    Source: http://www.i4u.com/

  • Even Legos Love Beer

    Proof that even legos love beer.

  • Big Beer’s Response to “Craft Beer”

    Brewers-Association

    We previously discussed the Brewers Association open letter to big beer.  As would be expected, big beer has mostly been avoiding the issue.

    While Fort Collins Anheuser-Busch brewery General Manager Kevin Fahrenkrog didn’t directly address the Brewers Association’s allegation that AB is blurring beer lines, he said in an email that the Fort Collins’ brewery brews Shock Top and selected Goose Island brands.

     

    “The growth of beer styles has given rise to hundreds of small brewers and earned our Shock Top, Goose Island and other brands a place in this growing segment,” he said. “Each of our beers has its own identity, but each receives our care and craftsmanship to assure its quality maintains the trust of our consumers.”

     

    Around the same time that the Brewers Association released its statement, Steve Hindy, co-founder, president and chairman of The Brooklyn Brewery in Brooklyn, N.Y., wrote an opinion piece Dec. 12 on CNN.com stating that the purchase of Mexico’s Modelo beer brands by AB is the equivalent of forming a beer “duopoly.”

     

    “Ultimately, with limited choices, the beer consumer loses,” wrote Hindy, who noted if the Modelo deal goes through, Miller and AB would control more than 80 percent of the U.S. beer market.

     

    The fear among small brewers is they will be edged out for shelf and tap space by the big brewers. Craft brewers struggle to get the attention of distributors, Hindy noted.

     

    On Dec. 21, MillerCoors CEO Tom Long fired back with his own CNN.com opinion piece in which he claimed, definitions aside, to brew some of the most popular craft beers in the marketplace. Long asked readers not to confuse the style of a beer with the quality of the beer, defending brands such as Blue Moon and noting that the beer introduces many beer drinkers to the craft beer scene.

     

    Launched in 1995, Blue Moon went on to become the best-selling craft beer in the country, Long wrote.

     

    “We know that no matter what style of beer it is, we will ultimately be judged by the quality of our beers. We like that, because we are confident that the quality of our beers stacks up well versus that of any brewer of any size, anywhere,” Long wrote in his CNN column.

     

    New Belgium Brewing Co. spokesman Bryan Simpson said the company aligns with the Brewers Association in calling for transparency.

     

    Simpson said one of the greatest assets of the craft brewer is its story and ability to connect with a community where its beers are made. The call to clearly label who makes beers is a call to level the playing field, he said.

     

    “I think there will always be a fight for shelf space, share of mind and stomach,” he said. “As long as everyone is in agreement in terms of what tools are used, the consumer benefits.”

     

    Russell Fruits, beer “evangelist” with Loveland-based Grimm Brothers Brewhouse, said an average Joe drinking a Blue Moon wouldn’t know it’s a Coors product.

     

    “These brands, they are hiding,” Fruits said. “It’s smart business because they are losing share to us. If I was a big corporation losing share year after year, what I would do is diversify offerings.”

     

    Fruits said it’s his job to set the record straight for people and educate customers about the quality of beer they drink.

     

    But does the public care?

     

    Fruits said he knows beer drinkers who will stop drinking a brand of craft beer once it is purchased by a macrobrewer.

     

    James Francis, director of the Beverage Business Institute, has ties to both big breweries and craft breweries. He’s not convinced it makes any difference to the average beer drinker who makes the beer.

     

    “I think a small percentage, who would be craft beer snobs, would really care about it,” Francis said. “Otherwise, I think they are more concerned about what is in the bottle and whether or not they like it.”

     

    Francis noted part of the dust-up is the increase in options. He said the new generation of beer drinkers tend to favor several different beers, as opposed to the former generation, which had one or two go-to beers.

    Source: http://www.coloradoan.com/

     

  • Beer for Dogs? Yeah, and it’s Bad to the Bone.

    If you want to give your dog the right training, you can see it here. But ever wanted to share your beer with your dog but were afraid giving alcohol wasn’t a good idea?  Now there is a non-alcoholic beer just for dogs.

    Dawg Grog, a non-alcoholic mock brew for canines, is the brainchild of Daniel Keeton, 32, who perfected it over the past year with a little help from his seven-year-old American Staffordshire terrier Lola Jane.

    It’s made with wort, or spent grain, left over from the process of making real beer at the Boneyard Brewery of Bend, Oregon, where Keeton works in the tasting room when he’s not home-brewing his own suds.

    “I’m recycling a spent product that would otherwise go down the drain,” Keeton, contacted by telephone on Tuesday, told AFP.

    “I’ve had a lot of people say dogs love human beer,” he added. “But obviously that’s not good for dogs, so I wanted to make an alternative that’s fun to give to your dog as well as a beneficial healthy treat.”

    The first batch of Dawg Grog, which comes in 16-ounce (half-liter) bottles in cases of six or 12, went on sale last August in Bend, a beer-loving city of 76,000 in the heart of the Pacific Northwest state.

    But a spate of national publicity in recent days has seen Keeton suddenly facing a rush of orders from around the United States, where craft beers from small-volume local breweries have exploded in popularity in recent years.

    “It’s sweet and kind of caramelly and malty,” said Keeton when asked how Dawg Grog tastes. He adds that his product — which also has vegetable broth among its ingredients — is best served on its own or poured over dog food.

    Source: http://news.malaysia.msn.com/

  • Stone Brewing Planning a Hotel that May Possibly Have Beer Taps in Each Room!

    It’s been a good few weeks off from posting about beer, but it’s time to get back to work.  Today’s story is about Stone Brewing Company.  It seems that they are looking at starting their own hotel.

    The $24 million initial investment will break ground this year, with plans to open by the end of 2014. Once completed, it will be the first hotel in San Diego owned by a local brewery.

     

    “We just thought it would be cool,” said owner Greg Koch in a statement. “Plus we simply need more room for ourselves—the hotel will include a lot of new office space and a barrel-aging room…and more parking.”

     

    The specialty 48-50 room hotel will be located across the street from Stone Brewing World Bistro & Gardens. The space will also house the brewery’s headquarters.

     

    And you can expect the space to look similar to the lush Escondido restaurant, said Stone spokesperson Sabrina LoPiccolo.

    But if I’m staying at the Stone Hotel, I want beer in my room.

    Although nothing is finalized yet, LoPiccolo said a few ideas being thrown around for the hotel include beer taps in every room and a bar where people check in. There will also be two acres of outdoor event space, which could be used as a wedding venue for the ultimate craft beer couple.

    Next time I’m in San Diego I’ll have to make sure an check out the new hotel.

    Source: http://www.nbcsandiego.com/

  • Taking the Week Off for Christmas

    This is a time for family and friends, so we’ll be taking this week off.  The site will produce content again after the new year.  Until then, if you’re looking for some good beer related content check out Bloggers of Beer.  There’s new content all day long, every day.

    Bloggers of Beer

  • Bouquet? No, BREW-K!!

    Last minute holiday shopping got you in a jam?  Never fear, Brew-K is here!!!!  Of course, if you can’t get the Brew-K, remember that a 6 pack or growler of beer brewed by a local brewery is almost always a great gift for an adult.  Have fun with any last minute shopping you may be doing!!

    Source: http://www.brew-k.com/

  • Lego for Grown Ups: The Construction Kit that Can Make a Beer Serving Robot

    We all love Legos, but what is the coolest thing you ever built?  How about a robot that servers beer?

    Billed as ‘Lego for adults’, a new construction kit is hoping to appeal to grown ups with a mechanical bent by bringing a bit of their childhood  a bit of childhood back for internet users.

     

    However, rather than a spaceship or a castle, Makebot lets you build far more complex, robotic structures – including a beer pouring robot that can be controlled from a smartphone.

     

    The Chinese firm is attempting to raise $30,000 to fund its starter kit – and has more than doubled its target on the Kickstarter site within hours.

    Source:  http://www.dailymail.co.uk/