Giving you the knowledge to buy better beer.
Guinness has a new marketing campaign that is similar to the Coors cold activated cans, but much cooler (pun not intended). This one, instead of letting you know your beer is cold, turns on a QR code that you can scan for social media sharing. As a long time user of QR codes I can tell you that most people don’t use them, but for those of us that do, this would be a fun conversation point at a bar. As a note, the code in the image does not work (I tired).
Source: http://adsoftheworld.com/
I’m not a big fan of Yuengling beer, but I’ll drink it any day of the week over the swill produced by Anheuser Busch, Miller, or Coors. Yuengling is now the largest American owned brewery in the United States.
According to new estimates from Beer Marketer’s Insights, Yuengling surged last year with shipments up 16.9% to 2.5 million barrels, placing it eighth in overall U.S. market share, at 1.2%. That was good enough to nose by Boston, which grew by 8% to 2.4 million barrels, dropping to ninth place. Boston owns the Sam Adams brand.
I’m very happy to see that the top largest American owned breweries are independent. Further down the list, however, there is some room for improvement:
Yuengling’s ranking as the top American-owned brewer comes with some caveats. Pabst Brewing Co., which ranks fifth overall, is U.S.-owned, but outsources its brewing. Sixth-place North American Breweries, which sells brands such as Genesee and Magic Hat, is also U.S.-owned, but a chunk of its volume comes from the imported Labatt brand.
If you haven’t had Yuengling, it’s worth a try, and it’s better for the US economy, too!!!
Source: adage.com
It’s not really news that big beer is slowly losing it’s grip on the American consumer, but it’s still interesting to watch things things at the top change. It turns out that AB just lost the #2 spot to rival Coors and their Coors Light beer.
This is the first time in nearly two decades that Anheuser-Busch hasn’t controlled the top two beers in the country. The King of Beers is on its way to becoming court jester.
I wouldn’t read too much into this, but my take it on it is Budweiser customers are finding other beers to drink, whereas Coors customers are still following the pied piper.
“Anytime you can dethrone the king, it’s special,” a MillerCoors spokesman told Advertising Age. An Anheuser-Busch spokesman was less celebratory, saying the company was on track with a strategy to stabilize Budweiser.
The No. 1 brand is Bud Light.
Source: MSN.com
Since when is a product produced by a big beer company a “craft beer”?
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