Ever wonder why you’re more attracted to people after a few drinks? Have a look at the following infographic and learn why.
Source: http://visual.ly/
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[Infographic] The Science of Beer Goggles
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Record Beer Consumption at Oktoberfest — And It’s Only Half Over
It seems the party in Germany is large this year. On any given year Oktoberfest brings drinkers together from all over the world for the opportunity to drink themselves into oblivion. This year, however, the record is being broken.
The number of Bierleichen, or “beer corpses” — a term referring to people who have drunk themselves into a state of unconsciousness — jumped by almost 20 percent to 445, most of them aged 30 or under, according to the Red Cross.
Visitor numbers to the famous folk festival have increased to 3.6 million from 3.5 million at the same time last year, thanks to sunnier weather, the organizers said. And the all-important statistic — the number of one-liter Mass glasses of beer guzzled — rose by almost six percent to 3.6 million, up from 3.4 million last year, the Bavarian capital of Munich said on Sunday.
At this rate, the festival could top last year’s all-time record beer consumption of 7.5 million liters — which would be an impressive feat given that the 2012 Oktoberfest has a fifth less space than usual due to an adjacent agricultural fair which ended on Sunday.
More Lost Children
A total of 60 oxen and 26 calves have been devoured, and the sale of fried chicken portions is up five percent. The number of children lost and handed over to staff also rose significantly, to 93 from 56. By Saturday evening, a total of 2,600 lost items had been handed in, including a French horn, a hearing aid, two wedding rings, a pair of suit trousers and two pairs of Lederhosen.
Watchful security guards also confiscated a total of 63,000 empty beer glasses that visitors had tried to smuggle out of the tents as free souvenirs.
The number of police operations logged at the festival rose six percent to 1,059 from 999 at this point last year.
No Attempted Killings
“Happily, there were no attempted killings during the first half of the festival, and no extremely serious injuries,” the Munich police said in a statement. That’s despite the increased use of the heavy beer glasses in tent brawls.
Glasses were used in 38 assaults, up from 26 in 2011. “Striking people with Massglasses or throwing them is an extremely dangerous offense. That is why it was very important that we are able to arrest 25 attackers on the spot,” said Robert Kopp, deputy president of the Munich police.
If you didn’t make it this year, there’s always next year, but who’s to say if it will be another record breaker.
Source: http://www.spiegel.de/
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[Infographic] Percent of Alcoholic Content per Calories per Ounce
We recently shared an infographic that detailed the calories in various drinks, but how do the calories line up with the ABV? Check below for a list of beers that give the most ABV bang for their caloric buck.
Source: http://visual.ly/ -
[Infographic] How Long Does it Take to Afford a Beer?
We all work hard for our money, but how long does it take the average person to save enough money for one beer? In the United States it takes about 5 minutes to save the average amount (although I think $1.80 is a little low unless this is retail, not bar prices). India seems to take the longest at almost an hour.
ON SEPTEMBER 22nd, the beer started flowing at Oktoberfest in Munich, an annual Bavarian beer festival which confusingly begins at the end of September. Last year, over the course of the 16-day event, visitors glugged 7.5m litres of beer, sold at an average princely price of €9 ($12.50) a litre, which is what a typical large stein holds. Germans love beer and down around 100 litres per person a year. Away from the Oktoberfest beer is readily affordable. Analysts at UBS, a Swiss bank, have calculated that it takes a German earning the national median wage just under seven minutes of work to purchase half a litre of beer at a retail outlet. At the bottom of the pint glass, low wages and high taxes mean that boozers in India must toil for nearly an hour before they have earned enough to quench their thirst.
Source: http://www.economist.com/
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Drinking Lots of Beer Will Strengthen Your Muscles (But Also Kill You)
Want bigger muscles? Start drinking more beer, lots and lots of it. A research team has found that beer can help prevent muscle tissue deteriorating, thanks to the “prenylated flavonoids” found in hops. Unfortunately, you have to enjoy about 30 gallons a day, or about 240 pint glasses. The Tokushima University research team in Japan found the prenylated flavonoids had positive effects on the muscle mass of incapacitated rats (such as ones with paralyzed legs). Now all we need is an alternative way to get the needed dosage into humans. Too bad it would take too much beer.
However, to achieve the same effects on the scale of a human, one would have to eat 1kg (2lbs) of hops a day. Since that would be really disgusting, we would rather consume them in beer form. This way, one must drink anywhere from 83 to 20,000 litres (22-5000 gal) of beer per day to achieve the needed dosage of the prenylated flavonoid known as 8-prenylnarigenin (8-PN).
Source: http://en.rocketnews24.com/
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It’s “National Drink Beer Day” This Friday
September 28th is National Drink Beer Day in the USA. It can also be called “National Drink A Beer Day”. For those of you outside the USA, you already missed August 5th as International Drink Beer Day. I’m not sure what you have planned this Friday, but it should include drinking down a mug of your favorite brew.
So do you plan on celebrating National Drink Beer Day? If so, what are your plans?
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Bigger Beer Menus Boost Restaurant Sales
It seems the a good selection of quality beer can help drive profits.
According to the Alcoholic Beverage DemandTracker, 33 percent of alcohol drinkers who visit restaurants regularly report that they are more likely to order beer when offered a large selection of beer brands.
A good portion, about 26 percent, also said they are more likely to order more servings of beer with a better beer selection than they would have otherwise.
According to the study conducted by Consumer Edge Insight, experimentation is a key component behind bigger sales as consumers sample new products or re-visit brands they have not had in a while. Thirty-six percent of consumers say they are more likely to choose a brand they haven’t tried before and 19 percent said they are more likely to order a brand they have not drunk in a long time.
To those familiar with the beer industry, it will come as no surprise that keeping craft beer drinkers happy will boost the bottom line.
Those who say they drink craft beers regularly, defined as at least once per week, are more likely to say that a large selection of beer brands leads to higher beer consumption.
Among craft beer drinkers, 44 percent said a large selection of brands makes them more likely to order beer, and 34 percent said they are more likely to order more servings of beer.
This point may not be lost on companies such as Darden Restaurants [DRI 57.2766
2.5566 (+4.67%) 
], which recently completed its acquisition of Yard House, a casual dining chain known for its extensive beer selection; or burger chains like Red Robin Gourmet Burgers [RRGB 33.74 0.90 (+2.74%) ], which recently rolled out a beer milkshake. Even Walt Disney [DIS 53.00 0.34 (+0.65%) ] recently lifted restrictions on beer and wine sales within the Magic Kingdom, to allow its new Be Our Guest Restaurant to serve beer during dinner service.Source: http://www.cnbc.com/id/49106707
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U.S. Explodes Atomic Bombs Near Beers To See If They Are Safe To Drink
Is your beer safe to drink after it has been close to an atmoic bomb explosion? It turns out in 1957 the US govenment asked just that question in their study “The Effect of Nuclear Explosions on Commercially Packaged Beverages”.
Written by three executives from Can Manufacturers Institute and the Glass Container Manufacturers Institute for the Federal Civil Defense Administration, the study says that after placing cans and bottles of soda and beer next to an actual atomic explosion, after measuring subsequent radioactivity and after actual taste tests, go ahead: Grab that can, pop it open and drink away.
“These beverages could be used as potable water sources for immediate emergency purposes as soon as the storage area is safe to enter after a nuclear explosion.”
… in 1956, the Atomic Energy Commission exploded two bombs, one “with an energy release equivalent to 20 kilotons of TNT,” the other 30 kilotons, at a test site in Nevada. Bottles and cans were carefully placed various distances from ground zero. The closest containers were placed “less than a quarter-mile away, a mere 1,056 feet,” the outliers a couple of miles off. Some were buried, some left in batches, others were placed side by side. Lots of bottles survived, too. Some were shattered by flying debris, fell off shelves, or got crushed by collapsing materials, but a surprising number stayed intact.
Will the beer be radioactive?
As for radiation, they checked, and found that bottles closest to ground zero were indeed radioactive, but only mildly so. Exposure, the authors say, “did not carry over to the contents.” The sodas and beer were “well within the permissible limits for emergency use,” which means… “It won’t hurt you in the short term.”
Will it taste good?
But what about taste? Post-bomb beer might not poison you, but will it keep its flavor?
The report says, “Immediate taste tests [gotta wonder who got that job] indicated that the beverages, both beer and soft drinks, were still of commercial quality, although there was evidence of a slight flavor change in some of the products exposed at 1,270 feet from Ground Zero.” The most blasted beers were “definitely off.”
The first tasters then passed samples to selected laboratories for further testing, and this time the contents were rated “acceptable.” So here’s your government’s considered advice: Should you find yourself near an atomic blast and run short of potable water, you can chug a Coke or a beer, but don’t expect it to taste great.
So there you have it. If you’ve near an atomic bomb explosion and you’re wondering if you can drink the nearby beer, go for it. With the world coming to an end, why not enjoying a great craft beer.
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Budweiser Zip Code Beers
Budweiser is brewing new beers across the US in its newest endeavor called “Project Twelve”. Budweiser stated that it would be releasing the first three of these twelve beers next month. The beers are named for the zip codes in which they were brewed, you know, like a mass murder who gets a number when he goes to jail.
The first batch of beers are named for zip codes in Los Angeles, CA, St. Louis, MO, and Williamsburg, VA. The project started earlier this year when Budweiser asked for 12 recipes from its various brewmasters . The test recipes went through a testing process including letting the public give their own feedback at beer festivals. From those available three were chosen to be used in 12 bottle sampler packs. The samplers will be available starting October 29th.
So this to me seems like another attempt to get into the craft beer market. I can find no mention of the style of beer being used, but my guess is these recipes, if they do well, will eventually become part of the flagship line. Here’s hoping the American public sticks with locally owned and operated breweries instead of going with this mass produced beer.
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Mike Rowe Stars In Discovery Channel’s “How Booze Built America”
He’s dissected owl vomit, shoveled road kill from the streets and inspected his fair share of sewage plants. But now, Dirty Jobs host Mike Rowe gets to clean himself off and pull up barstool for Discovery’s new three-part seriesHow Booze Built America (premiering on Wednesday, Sept. 19 at 10/9c).
In each hour-long installment, Rowe travels the country for a history lesson on how alcohol helped shape our nation, from the Puritans landing the Mayflower early because they ran out of beer, to the boozing ways of former presidents George Washington (who distilled his own whiskey) and Thomas Jefferson (who brewed his own beer). Historical reenactments and interviews with experts will also help Rowe get in the spirit(s). We’ll drink to that!
Source: http://www.tvguide.com/
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